On The Development And Enlightenment Of American Chain - Like Enterprise Culture

Chain enterprises is one of the most dynamic and potential form of organization in today's business activities. It has become a very popular business management in many countries. Many large-sized foreign chain enterprises have expanded their business fields into other parts and districts of the world. This has given rise to the profound changes on business management and called the construction of corporate culture which is adapted to the chain enterprises. In this context, this research raise the subject of"The Research on the development of Corporate Culture in American Chain Enterprise and Its Revelation", aiming to provide useful experience and lessons to all chain enterprises of the world.Firstly, this paper describes the meaning, architecture, character and modifying factors of corporate culture. Besides, it also brings the concept of cross-culture due to culture shock and difference caused by globalization. Then, the paper explains the related concepts and theories about chain enterprises, gives a definition of chain enterprises'culture and analyzes the characters and importance of chain enterprises'culture and why chain enterprises should construct their culture. It also sets up corporate culture-competitiveness influence model, confirm that chain enterprises must have their own and distinct culture. Secondly, the research describes the development of American enterprises'culture, current status and its contradiction between standardization and adaptation. Thirdly, the paper analyzes the corporate culture of American's chain enterprises'development in multidimensional views in terms of national culture, material, behavior, system and spiritual four layers of culture and standardization and adaptation. The paper considers that American's chain enterprises experience early stage, developing stage and coalescence three periods. Finally, the research puts forward the enlightenments to other chain enterprises'culture construction through the case study of Disney and statement.