Study Of Household Economic Behavior In The Construction Of Ecological Civilization

The report to the Seventeenth National Congress of the Communist Party of China put conservation culture into three major theoretical system of civilization, so that conservation culture and socialist material civilization, spiritual civilization, and political civilization together become the important content of building a harmonious society, and become basic features of socialism with Chinese characteristics. When the eco-environment has hampered China's economic and social development, the conservation culture has become the basis for the other three civilizations. In the process of promote a conservation culture, the behavior of households play a key role. The ecological environment and the production and livelihood of farmers are closely related, the behavior of households either directly or indirectly affect the ecological environment. Rational economic behavior of households can able to promote the conservation culture, whereas irrational economic behavior of farmers will hinder the development of conservation culture. Study of changes and relationship between household economic behavior and conservation culture, can provide an important reference for the main body of macro-control to develop ecological policy on conservation culture, can also be significance to take effective measures to guide and optimize household economic behavior, and earnestly promote conservation culture.Based on the shortcomings of the practical problems and theoretical study on the impact and relationship between farmers economic behavior and eco-environment, this paper analysis and described the relationship and the characteristics between the household economic behavior and promoting conservation culture, put forward the theoretical assumptions and conceptual models on the relationship between household economic behavior and promoting conservation culture, to research on the impact and relationship between them. And through the questionnaire, we survey and take sample in Eryuan County a poverty-stricken ethnic minority areas in Yunnan, we obtained a total of 186 valid samples, and then using the software of SPSS17.0 to describe, statistical analysis and scale reliability and testing, using Amos software to analysis model on the structural equation, we verified conceptual models and assumptions. In the end, the study on the basic of concludes, give some countermeasures and suggestions on how to improve and optimize the economic behavior of farmers in the process of promote a conservation culture.