Research On Corporate Value Assessment Based On Strategic Management

In competitive market economy, value creation is the most basic economic behavior. Favorable created ability is the foundation of one company or industry even the whole sustainable development national economy. Whether a company can create value become the core and foundation of corporate management. It is that corporate value assessment is the starting point for the strategic decision.Paper is supported by corporate value assessment theory , and theoretical basis of paper is that the source of corporate value is its future cash flow. Corporate value assessment is taken as its researching main body. Uniting theory and demonstration , drive factors of corporate value is been studied in both microcosmic and macrocosmic degrees. Based in strategic environment theory and Porter's industry competition theory , microcosmic and macrocosmic environment factors which affects its value is analyzed. So ,future cash flow is affected by uncertainty factors in market and shows chance fluctuation..The hard core and innovation of paper is that put forward a sort value assessment method. Present corporate value assessment model can not assess uncertainty corporate value, which is been solved by new corporate value assessment based on strategy management. In the first place, fitting of distribution is been used to test of hypothesis of probability distribution of corporate cash flow. In the second place, group is been made by inviting experts. expected value and variance is been estimated by group decision-making.. Contemporary'entropy'is used to measure uncertainty of Group at system mode. Finally, Monte Carlo Simulation Method is taken to simulate corporate value.Demonstration is take in JiaoZuo WanFang Aluminum Manufacturing Co.Ltd. Corporate value assessment based on strategy management is proved to be desired by knowledge economic times strongly. Corporate value and working outstanding achievement can be reflected more completely and accurately.