| As the telecom reform keeps going deeper, the Chinese telecom market has stepped into an open and competitive phase from the monopolization phase. Facing the trend that the competition in the telecom market is more and more fierce, channel has become an important content of the difference strategy by the telecom carriers. On the other hand, the new change of the channel mode also brings out a new management question for the carriers, especially the social distribution channel, which helps to shorten the distance between carriers and customers, while at the same time increases the operation risks. It is a big test for the management level and ability of the carriers. So, the introduction of the IT system is a necessary choice for the carriers, so as to promote the exact and meticulous management level and channel control power.This thesis studies how to apply scope management into project through analyzing demand character of the telecom channel marketing system, reflect the scope management in the importance of this project. Then it studies project startup, project scope planning, definition of project scope, project scope verification and project scope change control, and finally summarizes the scope management in the project, so as to elicit several factors of scope management:Firstly, setting the project demand correctly and finding enough work that needs to do. Secondly, defining the project scope scientifically and deleting the unnecessary work. Finally, controlling the change of the project scope effectively, since the change is unavoidable, and then makes it well-founded, so it shows great importance to perform the change according process, so as to make sure all the work is done to achieve the project goal. Grasping the above factors and having the scope management which is the first step of project management well-done, we can finish a high quality project timely and efficiently, and also provide useful reference for the future project exploration. |
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