Huatian Hotel Group Co., The Investment Value Analysis

With the development of stock market in china, more and more investors started to invest on stock market. However, due the level of China's stock market and the problem of legislation, the market existed some speculation phenomenon. In order to give investor a clear understanding of the stock market and let them more reasonal, this paper chose Hotel Entertainment industry as research object and selected Huatian Hotel as sample to make analysis. The aim is to let investor know how to invest in stock market. Based on the review of related litreture and company value theory, this paper used factor analysis to research investing value in Hotel entertainment industry. The result proved that Huatian Hotel did have some investing value because of the medium level. At last, this paper did more analysis on Huatian Hotel which mainly used financial analysis and valued the company stock. The result showed that there is a decline in management level during these years. Due to the internal and external reasons, Huatian Hotel should pay more attention to this situation. However, it also faced a good opportunity in 2010, so Huatian Hotel should catch this chance and integrated all the resource in the company to improve the managing level and the competence. This company still have great investing value in later years.This paper used theoritical and empirical apporach to analyse the investing value in order to guide the investor. Then they can reduce risk and get more benefit.