Henan Mobile 12580 Business Model Of Integrated Information Services Business Analysis

When the telecommunications industry more competitive, the major operators of telecommunication services prices drop, profits is compressed year after year, it has been difficult to maintain the healthy development of enterprises only by the basic telecom business. Therefore, operators had to think of change, development of various high value-added services.Developing e-commerce is telecom operators to solve problems faced by a very good idea. In recent years, driven by telecom operators, e-commerce boom, operators at the same time also brought considerable profits.12580 introduced by China Mobile, via voice, SMS, WAP, Internet access and other means to provide convenient and quality public catering, entertainment, business travel hotel and other information of integrated services. Since the November 2007 launch, the business model through constant exploration and practice, and achieved certain results, but there are still extensive business development and business itself, but not clear and so on. So, how to 12580 business continuity, and China Unicom, telecommunications and Internet competition, the rapid growth of the business address 12580 and get profit is the guiding ideology of this thesis.Japan is currently abroad, successful models such as the UK, but our comprehensive information service to our country's economic development environment and the combination of status and identify future trends. Based on existing technology and existing business, through the implementation of the market in Henan Mobile practical research, interviews, dial testing, etc., of the 12580 integrated information needs analysis, new business products and its market prospects do analysis, market development proposals.