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Electrical And Mechanical Equipment Franchise Business Model Research And Discussion

Posted on:2012-04-25Degree:MasterType:Thesis
Country:ChinaCandidate:L Z FengFull Text:PDF
GTID:2199330335972806Subject:Business Administration
Abstract/Summary:PDF Full Text Request
From the current market, the worldwide sales top 100 retail enterprises, almost all adopted a transnational chain business model. Franchise is a modern management methods and organizational forms, highly regarded in the world economy. At present, our franchise business model is in a stage of rapid development, gradually become idle capital investment.The most representative is the home appliance chain.Such as Gome and Suning chain management has made great success; In addition, the food and pharmaceutical industries have adopted franchising business model, and has made certain achievements. But at this stage the field of electrical and mechanical equipment operating, franchise has not proven business model. So learn from other industry business model franchise the successful experience, Mechanical and electrical equipment in the field of franchising business model used to study and explore is important.This article about the franchise business, franchise concepts and the theoretical analysis of the relationship between. Jincheng, Inner Mongolia into the electrical and mechanical equipment franchise, for example, mechanical and electrical equipment industry franchise business model of successful experiences and to analyze their own problems, Summed up the electrical and mechanical equipment franchise business model and optimization strategy of thinking, mechanical and electrical equipment for the smooth conduct franchise business model to make some suggestions and comments. Hope that this study not only can solve the electrical and mechanical equipment franchise Tianjin into their own problems, but also for mechanical and electrical equipment industry franchise business model provides some theoretical and practical aspects of exploration and reflection.
Keywords/Search Tags:Mechanical and Electrical Equipment, Franchise, Chain business model
PDF Full Text Request
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