Wb Pharmaceutical Companies Marketing Strategy

WB diabetes medicine as a national leader in the field, in recent years with the pharmaceutical market environment changes, market management, many problems arise. Therefore, the design and build the market for corporate development strategy is to expand the company's long-term, rapid development, better to face competition in domestic and foreign pharmaceutical companies to enhance the core competitiveness of enterprises has important practical significance, for the industry similar to the Enterprise There is also some reference and reference value.Based on the theories of competitive strategy, the use of PEST analysis, SWOT analysis and the grand strategy matrix analysis tools such as pharmaceutical companies through the WB external environment and internal environment analysis, the enterprises are facing opportunities and challenges, advantages and disadvantages evaluation, and ultimately develop a marketing strategy for the company nearly five years. The conclusion indicates, WB million of products for pharmaceutical companies choose to implement different levels of Soviet strategy, the implementation of product selection WB main specific insulin second and third terminal specific customer base and market oriented development strategy.The paper consists of six parts. The first part introduces the research background and significance of the main contents of the article and research methods. The second part describes the theoretical basis. General overview of the corporate strategy and development of the theoiy point of view of several major schools of thought; Porter industry analysis focuses on the theory and core competence theory; Finally, this paper applied to several strategic analysis tools. The third part of the new context of health reform the pharmaceutical market in particular diabetes market analyzed. In the fourth part, the WB's strengths and weaknesses of Medicine were analyzed. Part V with the previous part of the analysis, the use of SWOT, Porter Five Forces Model·Michael and the three basic strategic thinking, marketing of WB medicine strategies to make the operation of WB diabetes drug as an example of specific strategies. Part VI Concluded and recommended this article.