Herbal Pharmaceutical Drug Marketing Channel Management Strategy

China's pharmaceutical industry is gradually moving ahead steadily in the norms, and medicine New Deal emerged one after another, so the entire pharmaceutical industry went back to high growth trend. At the same time, pharmaceutical production enterprises have very few products with independent intellectual property rights. Most of them belong to "labor-intensive" business, and the competition of medicine homogenization is very serious. Products of exclusive production, of a patent, of the original inquest, or of other characteristics are scarce. Many drugs can be produced by dozens or hundreds of enterprises. The entire pharmaceutical industry turned from a seller's market into a buyer's market. It is not easy for pharmaceutical production enterprises to take its place in the field of such a highly competitive pharmaceutical market.Under such condition, it is the core issue for each enterprise managers to consider what kind of ways can be used by production enterprises in seeking to survive and at the same time seeking greater development. And the management of drug marketing channels will undoubtedly be a more prominent one in many ways.Pharmaceutical marketing channels are not only the bridge connecting the pharmaceutical companies and drugs marketing market, but also the link between drugs and consumers. The successful pharmaceutical companies must have the ability of conveying their drugs to consumers quickly and accurately. From this we can see that pharmaceutical marketing channels are extremely important for the survival and development of a pharmaceutical company.This paper selects to study "Strategy of Pharmaceutical Marketing Channel Management in Guangdong Bencao Medicine Co., Ltd.". Research includes the following four parts:Here is the sequence of the first part, the main part of this paper. This part mainly discusses the research background, research content, research purposes, methods and significance of this paper. From this part we can have a general understanding of the whole text.The second part first explains pharmaceutical marketing channels from three aspects: the concept, the classification and features of drugs and then analyses the history and evolution of domestic drugs marketing channels and at last analyses the present situation of domestic pharmaceutical marketing channels, which contains the present situation of marketing channels environmental, channels participator and the conduct of the process in channels.The third part discusses the present situation and the existing problems of pharmaceutical marketing channels of Guangdong Bencao Medicine Co., Ltd. microcosmically. It first analyses the present situation of the main members of marketing channel in Guangdong Bencao Medicine Co., Ltd., pointing out that the main channel members are the wholesale brokers and retail brokers. There are conflicts of interest and interdependence between members. Then it analyses present situation of the price system of Guangdong Bencao Medicine Co., Ltd. and points out that prices not only reflect profits of the business and channels members at all levels, but also actually more a reflection of the overall corporate marketing and channel management capabilities, reflecting the controlling and adjusting ability of the business to external resources, for example, its channel members. Finally it points out that there exist such problems as members of marketing channel, trouble-selling, channel conflict and lack of competition strategy in the marketing channels of Guangdong Bencao Medicine Co., Ltd.The fourth part is about the problem study of the management of drug marketing channel in Guangdong Bencao Medicine Co., Ltd. This section is the focus of this paper, which is targeted mainly to solve the problems that exist in the marketing channels of Guangdong Bencao Medicine Co., Ltd. First, it analyses the optimizing method of drug marketing channels of Guangdong Bencao Medicine Co., Ltd. from the aspects of redesigning marketing channels, reselecting channels members and optimizing the price system. Then aiming at the member issues, trouble-selling problems, channel conflicts and some other issues in drug marketing channels of Guangdong Bencao Medicine Co., Ltd., we put forward improving methods of channel management level of this company. Finally, aiming at the lack of competition issues of marketing channel strategy in Guangdong Bencao Medicine Co., Ltd., this paper proposes innovative marketing channels competitive strategy, such as channel targeting, channel sales and channel blocking.Through this research, we not only rationalized the pharmaceutical marketing channels of Guangdong Bencao Medicine Co., Ltd., improved the channel management capabilities of the company's management personnel, laid a solid foundation for the company's rapid development, but also gave reference to the pharmaceutical industry colleagues, playing a role in promoting the improvement of the level of the pharmaceutical industry channel managementThe specific innovation of this paper reflected in: 1, It is the innovation of Guangdong Bencao Medicine Co., Ltd. on marketing channel optimization. Through the marketing channel optimization, the company's marketing channel and the Price system are clear. 2, It is the innovation of channel strategy of the competition, which put forward channel competitive strategy, such as channel positioning, marketing channels, blocking channels and so on.In this paper, we adopted the ways such as discovering problems, analyzing problems, solving problems so that we optimized the drug marketing channels of Guangdong Bencao Medicine Co., Ltd., solved the existing problems of the company's marketing channels and on that basis put forward innovative channels competitive strategy. Through the use of the ways of the channels management and the competitive strategy mentioned in this paper, drugs marketing channels will become more standard and effective so that it can prevent the trouble-selling and channel conflict and at the same time enhance the company's chief channel management greatly, which can lead Guangdong Bencao Medicine Co., Ltd. into the fast lane of development and at the same time give a good reference for the pharmaceutical industry colleagues and promote the improvement of the level of industry channels management.