Zhangjiajie Cigarette Lingshou Hu Satisfaction Measurement And Its Upgrade Strategy Study

With the continuous development of social economic, improvement of producing technology and enlargement of product capacity, product becomes more and more abundant and buyer's market is taking a more and more important position.At the same time, the way of enterprises' competition turns from original product competition,price competition to customer satisfaction competition. If modern enterprises wanted to get the long-term competitive advantage,the key is to continue to create satisfied customers, since the work of sales management directly to customer demand,the implementation of customer satisfaction as the center of the sales management strategies will become an effective measure for customer satisfaction.As a tobacco sales industry, if Zhangjiajie Tobacco Company wants to win victory in the current fierce competition,the satisfaction of cigarette retailers plays a decisive role, only through the implementation of the cigarette retailers satisfaction level test,can we truly understand the needs of retailers,find its own deficiencies,and can work in the future continue to improve themselves.Thus cigarette retailers satisfaction lever test has become an important part in the sales.In order to understand the satisfactory and dissatisfactory level of cigarette retailers, this thesis tests and assesses Zhangjiajie cigarette retails'satisfactory level to Zhangjiajie Tobacco Company by using the relatively mature test and assessment theory of customer satisfaction, we put forward some countermeasures and suggestions that Zhangjiajie Tobacco Company should be taken to promote retailers'satisfaction based on what mentioned above.The author proposes the following countermeasures should be taken by Zhangjiajie Tobacco Company to advanced cigarette retailers' satisfactory level:1. Reposition Zhangjiajie Tobacco Company as a service;2.set up the concept of customer first; 3.Perfect retailer relation management; 4.Promote retailer additional value; 5.solve retailer complaints without delay; 6.establish retailer satisfaction survey and monitoring system...