LFG Cement Company Analysis And Optimization Of Supply Chain Mode

This article is in the wenchuan earthquake in Sichuan province to continue the explosive new cement plant, rapid expansion of supply, Cement market is about to face fierce competition against the background of the scene prepared. first of all.on macroeconomic performance and national development trends and technology of cement industry development,lndustry environmental policy analysis,combination of cement industry development in Sichuan status,the overall cement market in Sichuan province and pattern analysis of features. Focus on the total cement demand and total supply accurate analysis, Direct impact on cement consumption in particular the "reconstruction","Real Estate","Infrastructure" And "priority projects" and other large projects needs analysis, To form the next two to three years, the cement supply and demand and predict the development trend. Coincides with the LFG Cement in early December 2009 to the end of March 2010 did a large-scale distribution strategy research project, Data has once again proven by research market status in Sichuan, At the same time an accurate understanding of the cement company's supply chain LFG channel status, Identify the existing channel model competition in the future when the market changes and discomfort between disadvantages, Also made some proposals to change the existing channel models. This will extract part of the research data and recommendations for empirical study. Then,use the "Porter five forces model" of the target market in the industry structure, And focus on key strategic competitors and potential competitors, the characteristics and needs of target customers and trend of development; SWOT analysis method and then use relative to competitors LFG cement strengths and weaknesses and target the market opportunities and threats in the environment. Finally differentiated ideas, Differentiation strategy elements and different framework to study how to change the LFG Cement channel model, The optimum channel model program.Paper through the use of marketing management and supply chain management theories, Combined with the market situation in Sichuan and the LFG cement cement the actual situation, Study obtained the "differentiation strategy framework for participation in the cement industry, competition in the market in Sichuan," the conclusion, And proposed the implementation of LFG cement channels differentiated elements of governance safeguards and how to optimize channel innovation competition is embodied in the importance of thinking.