Study On The Cultivation Of Core Competences In Msd Pharmaceutical Corporation

Cultivating core competitiveness of the enterprise has been the focus of China pharmaceutical enterprises. China pharmaceutical enterprise gradually to cultivate core competence as enterprise's main task. In 1990, Pilates Harald and Hamel in the"Harvard business review"published world-famous article, The Core Competency of Corporations. This article attempts to "core competencies" concept, based on the case of pharmaceuticals for Merck pharmaceutical companies enhance their core competitiveness of the ways and means.The first chapter is an introduction. This chapter introduces the research background and significance, research ideas and methods, the main content. This is the core of the pharmaceutical multinational pharmaceutical company Merck Sharp & Dohme (MSD) as a case, summarized in the Merck pharmaceutical industry in China, cultivating core competitiveness of ways and means. Hope that through this research to pharmaceutical companies for China to help build sustainable competitive advantage.The second chapter is the core competitiveness theory. This chapter describes the research related to the five core competence theory, and theories to enhance their core competitiveness on the ways and means of reference and guidance for specific analysis.The third chapter is the Merck pharmaceutical company's internal and external environmental analysis. The writer use the knowledge of strategic management in this chapter. It is a detailed analysis that is Merck Pharmaceutical's overall environmental and internal conditions.Chapter four proposes that the Merck pharmaceutical company enhance their core competitiveness of ways and means. The specific case is about Merck Sharp & Dohme pharmaceutical company how to cultivating their core competitiveness.Chapter five cultivating core competitiveness of domestic enterprises in China. Summary the previous chapter, We combined with the status of domestic pharmaceutical companies to find ways for the domestic pharmaceutical companies.Chapter six as the conclusion of the paper. MSD cultivated the Core Competitiveness of different points. This chapter specifices the measures to advance the constituents of Core Competence.