China Merchants Bank Competitive Analysis

Nowadays, research on competitive power has been paid attention around the world and become a hot issue in the academic circle. With the advent of Chinese banking opening up completely, the banking competition is sure to be more fierce in China. The scope of business operation for foreign banks is getting larger, state-owned banks also speed up reform and IPO process.As a new strength of national banking, share-held business banks have achieved great improvement recently but still strive to survive in tough environment because of the both threats from state-owned bank and foreign bank since China's entrance of WTO. China Merchant Bank(CMB) is one of the best banks among many share-held banks which has obtained many honors around the nation and world in the latest years. Under the circumstance of more fierce competition in banking, research on CMB's individual competitive power is significantly meaningful to overall share-held bank's future development undoubtly.This paper is composed by four chapters. First chapter introduces the appraisal method of business bank competitive power around the world and build up the appraisal system of competitive power. Second chapter makes the conclusion that China's banking is walking out of monoply to competition through the comparison of asset volume, deposit volume and loan volume on year basis. In so many banks around China, state-owned banks and other share-held banks are the strong competitors for CMB which will be introduced in this chapter. Third chapter makes brief introduction and SWOT analysis of CMB, following analyzes CMB's competitive power based on quantitative and qualitative index comparison. In quantitative index comparison, CMB demonstrates strong competitive power on safety ability and profitability but...