Save The World The Source Of Life Product Marketing Strategy Research

With the economic globalization trend and the entry into WTO of China, China pharmacy market has become the top prioritized investment place of many international pharmacy enterprises. China pharmacy industry is becoming the rising sun industry step by step. Especially, with the development of the science and technology, the biological pharmacy field is becoming the focus of many manufacturers, but because of the higher entry barrier, the biological pharmacy market is still in the booming period.This paper presents the research and study on the marketing strategy of the new medicine manufactured by Shengmingyuan of Jishi Pharmacy and Biology Co.,Ltd from the perspectives of the specialty of the pharmacy industry. Analyzed the current status of the biological pharmacy via plenty of the market survey and from the perspective of both theory and practices, and presented on the basic situations of Jishi Company and Shengmingyuan product, analyzed and studied the significant number of the concrete and technical issues confronted in the marketing operation of Shengmingyuan product by the basic theory of the marketing and the up to date marketing philosophy. Analyzed how Jishi Company divided its market in details, oriented its products, selected the target markets and combined 4Ps. Customerized the marketing strategy for Jishi Pharmacy and Biology Co.,Ltd to guide the marketing operation of this enterprise.