China Telecom's Phs Business Development Strategy Research

The presence of Little-Smart business has strongly impacted the middle-end and low-end market of mobile operators and the penetration rate is increasing year by year. But following the drop of mobile tariff, the price advantage of Little-Smart will no longer be outstanding in the middle-end and low-end market. Especially in the middle-end market, the churn rate is increasing every year. There is a more visible trend of running to low-end and the income begins to shrink. But Little-Smart is still the most important growth point of business and source of revenue, as well as is the basis of future 3G business of China Telecom, which provides potential customer resources and practices in the wireless market. Serving 93 million customers, China Telecom is facing a significant question of how to manage the market orientation of Little-Smart and keep substantial development by taking advantage of the experiences of mobile operators. The author took the chance of creating this MBA paper to initiate a research on the above said question.In this paper, the author presented the conclusion of research and analysis in the Part III, IV and V. In the part III, the author discussed the changes of exterior environment of China Little-Smart market in detail, which includes macroeconomic environment, the evolution environment of market demand, regulation environment, competition situation of Little-Smart and the achievements summarize on Little-Smart business of China Telecom.In the Part IV, the author stressed on the dilemma and factors of future development of Little-Smart. By means of detailed data analysis on the market advantage and development dilemma (SWOT) of Little-Smart, the author pointed out that China Telecom shall continue to develop its Little-Smart services in some area and meanwhile, suggested on the development of Little-Smart business to China Telecom.In the part V, the author pointed out the market orientation and the customer selection of future Little-Smart business on the basis of market segment principle, and then raised relevant suggestion on it.