User Experience In Search Engine Marketing Strategy

Domestic search engine market has experienced a gradual growth from the start to the mature stage. Search engines as a new industry attracts more and more people's attention.Currently, search engine products become homogeneity. User transference cost is very low. Users of search engine are not in a very high degree of loyalty. To this situation, market competition has become fierce. Based on the current status of search engine industry and search engine marketing network analysis, the authors come to a hypothesis, that the user experience in the search engine marketing plays a very important role. The author quote relevant documents to prove from a positive demonstration that user experience in the search engine marketing strategies and search engine marketing mix in very important. Then from the negative, the author cited various poor user experience will do harm to the brand and reputation of search engine.Among the last part, user-experience-oriented search engine marketing strategies were studied. The author brings up some constructive suggestions about how to design search engine that can satisfy users and how to optimize user experience by data analysis, which make the article more realistic.