Shandong Province "eleventh Five" Sports Industry Development Strategy Research

This thesis mainly uses documents and data method, the dynamic research method, comparison research method and the case analytical method etc. Basis on the statements and analysis about the present condition and development of the domestic and foreign athletics industry, author studies the present condition and development of athletics industry in Shandong Province from macroscopic and microcosmic point of view, pay special attention to the great challenges of facing market economy and joining WTO and the important history opportunities of the sailboat contest in the 2008 Peking Olympic Game and the 11th National Sports Games in 2009,put forward the athletics industry strategic development in the 11th Five Years Plan from 2006 to 2010. In the 11 th Five Years Plan, the guidance of Shandong athletics industry development is that starting from the raising of people living and body qualities; aiming at the socialization,industrialization and market of the athletics industry; Insisting the point of making people the center, overall, moderate and persistent scientific development; realizing the maximizing social and economic performance of the athletics industry by using marketing economic regulations; gradually forming the all-directions, many realm marketing structure about the athletics industry; promoting the healthy and persisting development of athletics industry in Shandong Province. The strategic development project of Shandong athletic industry in the 11th Five Years is that holding tightly the history opportunity of the sailboat contest in the 2008 Peking Olympic Game and the 11th National Sports Games in 2009;working hard to grow, prop up, expand the athletics market, increasing the proportion of athletic industry increment value in GNP; yearly per person athletics expenditure attain Y200 or so; The athletics lottery ticket selling quantity keeping a stable growth and the total selling quantity increasing to over double compare to the 10th Five Years. The athletics industry employee increase over 10 percent; the athletics market is more mature. The athletics industry system that take the athletics servicing business the most important, related industry for add and multi-ownership exist at the same time has been built gradually. The athletics industry becomes the new growth point of Shandong GNP;...