Conference Marketing Analysis And Improvement Which Base On Researching XX Life-insurance Company H Provience Branch

Since the1980’s,the insurance industry in China has developed from nothing andgrew step by step. According to the data from China Insurance RegulatoryCommission(CIRC), the total insurance premium in China has kept24%growth annuallyduring the11th Five-Year plan period and the total insurance premium in2010hasachieved1.45trillion which was2.6times of total insurance premium in2005.Theinsurance industry as one of the three key aspects of national financial system, plays a moreand more important role in the national economic development.During the12th Five-Year plan period, with the change of the economic situation,industry competition increasing and the adjustment of industry policies, XX Life InsuranceCo., Ltd, witch as the third block founded life insurance companies，has kept the stablegrowth. Especially H Provience branch company has maintained a rapid growth rate in theindustry which is worth other branch companies to study.The key to the success of HProvience branch company are the founded of conference marketing system and technologyimprovement.Conference marketing is an aspect of marketing model which has combinedChinese characteristics and developed from the reform and opening-up With the help ofseries of conference platforms, conference marketing make use of Using the principle andmethods of marketing（which including Direct marketing, service marketing, experiencemarketing and database marketing and so on）to runs the marketing campaigns.Conferencemarketing has been adopted by health care products industry, insurance industry, medicineindustry, and it has got outstanding sale result which is definitely worth exploring.In this paper, the researcher has combined the conference marketing theory andenterprise actual operation by analyzing the situation of conference marketing in HProvience branch company which via qualitative analysis, interview, observation, dataanalysis.Combining the theory and practice, this paper analyzing the advantages anddisadvantages of conference marketing to discover the determinants of conferencemarketing and explore its development trend to promote competitiveness of H Proviencebranch company and set an example for other companies in conference marketing area.