Marketing Model Of Corporate Meetings

Conference marketing becomes a new model of marketing in the marketing area. Depending on the special advantage, the conference marketing has promoted the development of a lot of companies. Some companies which opened the market depend on the model of conference marketing. It also provides another channel choice and produces positive effects for companies especially the small and middle companies because it does not depend on the traditional marketing channel. With the development of the conference marketing, the theories about the conference marketing are needed. Therefore, the study on conference marketing can not only rich the marketing theories, but also accelerate the development of the conference marketing practice.Considering the marketing theories and practice, this study mainly uses qualitative research, analyzes the relative data of the conference marketing in order to explore the conference marketing in China systematically. With the literature review about the conference marketing, this study focuses on the conception and academic category of the conference marketing, making the defining of the concept and the theory position of the conference marketing. The study makes people know clearly about the conference marketing. The innovation part of the study is that on the base of analysis of the existing situation of the conference marketing, it provides the system model and analyzes the marketing process. We hope that this study can make some contribution to the research of conference marketing and inspire the conference marketing companies, offering some suggestions to their activities, so as to help them promote the competitiveness as soon as possible.This article consists of seven parts. The first part is the introduction of the article, including the background, the research method and process. The second part is the literature review about the conference marketing, including the concept of the conference marketing, the emergence and development of the conference marketing, the relationship with other marketing model and the characteristic of the conference...