The Research Of Conference Marketing's Development Trend

With the formation of a buyer's market, marketing concepts change step by step form "product-centric" to "customer-centric". In recent years, experiential marketing, service marketing, direct marketing, database marketing, and other marketing models have emerged. Then the companies are increasingly concerned about consumers, concerned about the personality of the consumer. A high degree of homogeneity in the market today, enterprises need to conduct targeted consumer advocacy, providing services in good faith. Effective marketing strategies are highly personalized, only precisely targeted customers to start one-to-one communication, to meet the needs of different consumers in order to improve satisfaction, enhance customers' loyalty to the brand. So that enterprises have long-term development. Therefore the conference marketing's superiority comes out.General meeting of all walks of life including the marketing or sales meetings publicity activities, such as China Merchants meetings, exhibitions and so on. In this paper, the conference marketing is to the final consumer's marketing. It is different from the traditional "high altitude advertising + channel sales" model, replacing it with "people-to-people transmission + sentinel sales". It is a Chinese characteristic innovation marketing pattern, integrating the service marketing, the direct sale, the database marketing, and the experience marketing.Undoubtedly, the conference marketing's influence in China should not be ignored. However, as more and more small businesses follow suit, consumers increasingly rational, as well as individual enterprises' irregular operation, the marketing model in the ensuing encounter on the development bottleneck, most of the profit declining rapidly. In recent years, so many companies which use conference marketing meet grievances, many new entrants in the loss of state enterprises.This article main uses qualitative, comparative, theories and practices unify research techniques to carry on the discussion to the conference marketing's theory, deducts its production and the trend of development. The conference marketing is appearing in recent years. A new thing's initial period, often has some questions to appear. Does earliest not necessarily does most long and best. Because the conference marketing' some diseases on the total, some people repudiation it. It is unscientific. The marketing pattern's choice needs to decide according to the environment which as well as the company internal resources fit and unfit for the quality of the company products 'characteristic. Solely said that this kind of pattern good and is not good is also unscientific. It can be said that suitable or unsuitable.In addition, a marketing model in the implementation process, but also the company's own situation, its innovations, and to facilitate the development of their companies, only to the use of mechanically copying, or to find several airborne operation is not rational. Based on the summary of the conference marketing's existing theories, and the research of the status of implementation of the conference marketing, this paper analyzes the conference marketing's trend of development, and pointes out the direction of the transformation of the conference marketing. So that, it provides a basis for decision-making, it provides a plan for the enterprise to grasp the pulse of the market.