Large State-owned Logistics Enterprises In Competitive Strategy Research

With the rapid increase of logistics service demand in our country, social and economic development is more and more dependent on the logistics industry. At same time, the whole logistics market is getting more and more open, and the competition is becoming more and more severe. All these changes pose great challenge to the Chinese logistics enterprises. This article focuses on how state-owned large logistics enterprises, as the powerful force in the Chinese market, should improve and adjust their strategies in order to win this competition.This article begins with the analysis of development tendency of international logistics market and current situation of domestic market. This analysis introduces characters of macro-environment and changes of industry environment, which reveals the necessity and importance for state-owned large logistics enterprises to modify and adjust their existing competition strategies. Five Forces Model of Competition and SWOT analysis are applied to show industry competition environment and competition status that state-owned large logistics enterprises are in. With the principle of taking advantage of opportunity, preventing taking risk, making full use of advantages and avoiding disadvantages, the article puts forward detailed specific competitive strategies for state-owned large logistics enterprises to take part in competition. Typical and successful enterprise cases are included and illustrated so as to explain how such strategies are combined with enterprise's operation. At last, based on case analysis, article tries to offer reference suggestions for state-owned large logistics enterprises to draw up their competitive strategies. This article is not only of current significance, but also of substantial reference value for state-owned large logistics enterprises in China, and for other types of Chinese enterprises as well.