| Mechanism of government procurement is a public finance expenditure management system that standardizes and stipulates the government purchasing. It is a kind of mechanism of realizing rational distribution of public resource effectively, whose impact on social economy is getting stronger and stronger. The law of Chinese government procurement was promulgated in 2003; the fund of government purchasing has reached 160 billion in those years, occupying 6.7% of GDP at that time, the fund of government purchasing has even achieved 250 billion in 2004. As"Yangguang government"project advances, government procurement purchase will become the main direction. Meanwhile, more and more local government will adopt this way. In this huge-scope government procurement marketing, it is very impartment to most of the factories and merchants. But from government procurement marketing observation, some factories have business power and have excellent manufacture, but government procurement is very poor, why ?This article mainly discusses one of the World Top 500 J group's copy machine status in government procurement market and finds a way to change this status. The whole article includes five stages: the earlier stages discusses this article's background, motive, article's frame and so on, the second stage discusses J group's background and J groups's copy machine status in market, the third stage discusses J group's market status in government procurement market, the fourth stage discusses J group's copy machine status in government procurement market, the fifth stage discusses J group's copy machine marketing strategy in government procurement marketThis article analyzes J group chengdu branch copy machine sales status in government procurement market, and puts forward J group's copy machine marketing strategy in government procurement market. The last part sums up the shortages of the cases and expectation to the future orientation of investigation... |
PDF Full Text Request