The JSD Company’s Streetlights Marketing Strategy Research In Government Procurement Market

Mechanism of government procurement is a public finance expendituremanagement system that standardizes and stipulates the government purchasing. It isa kind of mechanism of realizing rational distribution of public resourceeffectively,whose impact on social economy is getting stronger and stronger. As“Yangguang government” project advances, government procurement purchase willbecome the main direction. Meanwhile, more and more local government will adoptthis way. In this huge-scope government procurement marketing, it is veryimpartment to most of the factories and merchants. But from government procurementmarketing observation, some factories have business power and have excellentmanufacture, but government procurement is very poor. JSD company Founded in2007, the company is mainly engaged in all kinds of lights products.Beginning in2008the company began to participate in government procurement activitiestenders.However,with the development of economic and social change, the companyis facing more difficult and competitive pressures. Therefore, in order JSD companyto occupy a certain market share in government procurement, We should think ofways to change the company’s marketing strategy.We can use SWOT analysis toanalyze changes in government procurement tenders marketing model.Thenimproving street lighting products brand awareness in the government procurementmarket tender, in order to establish an effective government procurement tendersmarkets marketing strategy. JSD company manufactures and sells products includingstreet lighting street lights, street lighting commercial lighting, solar lights and smallsolar power plants and other products; company’s sales channel sales model includingbrokers, terminal retail, government bidding sales, direct marketing and other models.In JSD company’s sales model, the government’s bidding and purchasing sales are animportant way of selling.Government tenders procurement market there are many research topics, such asthe principal-agent relationship between government procurement tenders, the internal control; impact of online government procurement tenders for governmentprocurement market; After the accession of how our government bidding market withthe world; international Government bidding cooperation. All these issues will have adirect impact on the government thoroughly bidding market, the need to continue tostudy further. Government tenders procurement market is an emerging market, in theprocess of development in this market will encounter a new problem, further to itsin-depth analysis.