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Cd Telecommunications Company Into The Internet Cafe Chain Feasibility Analysis And Model

Posted on:2008-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:Z G ZhangFull Text:PDF
GTID:2199360212999851Subject:Business Administration
Abstract/Summary:PDF Full Text Request
After years of standardized management, net-bars industry, has entered smooth development period with large size and industrialization. The chain operation of Internet cafes, especially regional chain operation mode has become major development trend in domestic market. Currently, telecommunications enterprises are in a crucial period of transition. To access the Internet industry and creating a new Internet industry value chain is key channel for Telecom operator, what will make good use of their own advantages for promoting value-added services and developing new business growth point. CD Telecom is major market provider which provides Internet accessing service for CD Internet cafes. However, how to enter the net-bars industrial and implement Internet cafes chain operating successfully is major task they faced at present.Based on the theory combined with practical principles, the thesis will generalize the development of domestic Internet industry as well as the operation status of Internet cafes chain. On this stage, based on CD Internet cafes market and CD Telecom's actual practice, I make systemic analysis and do much thinking on the feasibility of CD Telecoms'entering into Internet cafe chain market and the mode to use, which through applying Network Economics, Chain Operating Theory, the Theory On Integration Strategies and related methods. The main contents as below:1. The analysis on market environment and CD Telecoms'own status before its entering into Internet cafe chain industry.2. Analyzing on Operation modes should be adopted for CD Telecoms when enter into Internet cafe chain industry.3. CD Telecoms'profit model evaluation when enter into cafe chain industry.4. Operation mode analyzing when promote Internet cafes value-added biz for CD telecoms.5. Implement ideal route and risk control analyzing for CD Telecoms'Internet cafes chain.Based on the research and analysis above, this thesis presents the feasible business model, profit model and operating mode on promoting Internet cafes value-added biz, and the corresponding countermeasures will also been presented when facing the risk on the process of implementing chain Internet cafes. This paper characterized in normative theoretical analyzing combined with empirical case analyzing and Suggestions not only grasp scientific nature but also operable. I Hope the thesis and the preliminary conclusion which origin from exploring and study will achieve the purpose to guide CD Telecoms to enter into Internet cafes chain operation, I also hope the thesis could provide some valuable perspective and understanding. At the same to providing reference for telecommunication enterprises'entering the Internet cafes chain industry.
Keywords/Search Tags:Internet cafes, chain management, feasibility analysis, business model
PDF Full Text Request
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