| World War Ⅱ, so far, the human ushered in an unprecedented aging society. Asthe world’s most populous country, China entered the aging society in1999. Atpresent, China is one of the countries with the fastest aging rate and has the mostaging population in the world.With the arrival of aging society, domestic population emerged fast aging、advanced aging、empty nest family、disability. Aging population’s pension、services、mental comfort, etc. become outstanding issues. Now, institution pension in China isless than1%, while developed countries reach57%, China faces enormous pressureson the aging industry evolution.The pressures also indicate potential market. To the enterprise, the aging industryis a sunrise industry, China’s "silver market" is much larger. In the aging industry,the pension service is the fastest growing and most potential one. Based on Chinesesituations, Heyou Group(Shanghai) grasps market opportunities and introduces thepension service brand "Heyou Elders Home".Heyou Elders Home implement chain operations to share scale benefit by unifiedname、sign、operation mode、management method. Relying on organization formsand operation mode of modern pension institution, Heyou Group(Shanghai) willachieve breakthroughs and innovations in pension service, and meet domesticexpanding needs by brand chain marketization、industrialization and specialization.The article takes Heyou Elders Home as the study case, from the perspective ofproject management, to analyze its outstanding issues. From macro point of view, itwill provide positive reference for domestic aging industry s planning andmanagement. From macro point of view, it will provide an example of innovationand development of pension service industry. The concrete content is as follow: First, introduces project background, analyzes the feasibility of the project byutilizing essential project management tools.Next, formulates the implementation plan.Finally, estimates the benefit and the risk of the project. |
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