Chengdu The Zx Property Management Company A Strategic Choice And Strategy Implementation

With the improvement of people's living standard and the deeply-going reform of housing system, the real property management, a newly-rising industry in China, has developed rapidly. As the provider of the property management, property management companies are the indispensable nucleus of the property management market, which have made indelible contribution to the development of the property management industry in China. Comparing with traditional residents, new generation of householders have stronger consuming capacities, higher living taste and pay more attention to enjoying high living quality, so they have more intensive consciousness of property consumption and require a better brand for the service of property management. In the meantime, with the development of market-based, specialized and socialization character of property management, there will be more challenges and shocks in this industry.It is the first solved problem that we grasp the position accurately, analyze the every problem to which we are faced, and decide the development strategy. So according to the practical situation of Chengdu ZX Property Management Company, the author analyzes the available resources, management, industry situation, the service capability and the exploit foreground. It is virtual strategic meaning to analyze and study the development strategy for enterprise.My research object is Chengdu ZX Property Management Company. The author makes use of some modern analysis tools for strategic management such as the External Factors Evaluation Matrix and Internal Factors Evaluation Matrix. With the help of these tools, the author deeply analyze the external environment and internal resource, quantify the important influencing factors, and implement the SWOT analysis. Based on the results of analysis, the author work out the corporate strategy for the long range development of this firm. The author also utilize competitive strategy theory of Michael Porter and some other analysis tools to formulate the competitive strategy to fit this industry including some concrete functional strategies design the strategic evaluating system and choose the concrete indicators. On the basis of these indicators, the author evaluates the result of the implement of the strategy with the tools of Balanced Score Card, and correct the mistake in the implement course.This paper is the concrete analysis and research for strategy of Chengdu ZX Property Management Company. Its research result has some consulting value for the company to develop gradually. Meanwhile it also has some consulting meaning for other property management company.