Product Strategy In China's Green Marketing Research

Developing along with the high speed of the economy since the nineties of the 20thcentury, the resources is missing, the ecosystem is out of balance, pollution of theenvironment etc. social problem is more and more serious, and this social problemconstituted huge threat to the mankind's existence and development. Exactly under thisbackground, the world scope inside bring about a green revolution that takeenvironmental protection as topic, and the green marketing view also naturally is bornunder the green wave tide. The green product is the current of the world merchandisedevelopment, the key of green marketing strategy enforcement, the key of meeting greenneed of the consumer, and the key of fighting a market. This text set out from theenvironment crisis the world is facing nowadays and introduced the background about theenforcement of the green marketing in the business enterprise of our country, studied thepresent condition on the enforcement of the green product strategy in the businessenterprise of our country very hard. This text discussed systematically that the economicway of solving the environment problem nowadays was to carry out green productstrategy in the business enterprise. Using the experience of western flourishing nation forreference, combined with our national conditions and integrating theory with practice, thetext put forward the concrete process of how to carry out green product strategy in thebusiness enterprise of our country, and pointed out that the business enterprise should setup green marketing idea, establish green image, collect a green information, developgreen resources and develop a green product strongly.The writer hopes to inquiry into the green product strategy suiting with Chinese stateof the nation with the comrade of the theories field and the business enterprise fieldtogether, improve the understanding on the importance and urgency of improving theecosystem environment by carrying out green product strategy in the business enterpriseof our country by thorough theories research, and thus accelerate the development of thegreen product in our country. I hope the discussion and the analysis of this text canprovide some suggestions, reference and helps for the Chinese business enterprise oncarrying out green product strategy successfuily.