Research On Manufacturing Service-Oriented Transformation Strategy Of S Company

The consumption of meat products is growing rapidly with the increase of people’s economic income.At the same time,consumers’ requirements for the quality and diversification of meat products are increasing gradually.Safety,hygiene and nutrition of meat products have become the mainstream trend of the consumer market,so that consumers eating safe,healthy and delicious green meat products have been the goal of the development of meat enterprises.Green product is different from ordinary food and pollution-free food,and its safety level is higher than them.The difference between green marketing and traditional marketing is that former food is required to be green and pollution-free in production,processing and circulation.Green marketing examples of large enterprises at home and abroad show that green marketing strategy promotes the further development and upgrading of enterprises.H Food Limited Company founded in 2019,is a production of chicken products as the main business of the company.After 3 years of market operation,a relatively perfect service and marketing network system has been established.The varieties and prices in the chicken market are uneven,and the competition of the market is so fierce.Individual enterprises maliciously depress prices and deceive consumers with inferior quality,which not only harms the health of consumers.and it has a direct impact on the sales volume of H Food Limited Company.In the context of green marketing,in order to solve the problem of H Food Limited Company,we carried out research on its green marketing.In view of the current marketing situation of chicken products,the formulation of targeted green marketing strategy is the most urgent task of H Food Limited Company.The implementation of green marketing strategy by H Food Limited Company is not only an effective means to adapt to the adjustment of industrial structure,but also the only way to achieve sustainable and healthy development and improve the market share of H brand green products.The purpose of this study is not only to develop a feasible green marketing strategy for H Food Limited Company,but also to provide reference for small and medium-sized agricultural and sideline products enterprises.This study first combed the concept and back ground of green marketing through literature review.From the perspective of green marketing,the internal and external environment and the current situation of green marketing of H Food Limited Company were analyzed by using the methods of questionnaire and mathematical statistics,and the existing problems of green marketing of H Food Limited Company are clarified.Using SWOT analysis method,this study put forward the strengths,weaknesses,opportunities and threats faced by H Food Limited Company,and subdivides,selects and locates the market of green marketing of H Food Limited Company,and finally put forward the concrete implementation strategy of green marketing of H Food Limited Company.To achieve the sustainable development of H Food Limited Company,many measures were enforced by the cultivation of consumers and employees’ green awareness,the strategy of green product,the strategy of green price,green channel strategy and green promotion strategy,introduction and training of green marketing talents.This study not only enhanced the brand value of H Food Limited Company,but also helped the company to conform to the development trend and tide of the times.It would help H Food Limited Company to improve its market share,improve economic efficiency and promote the development of sustainability.It would be helpful for the same type of agricultural and sideline products enterprises to realize the importance of green marketing strategy formulation and adjustment,and provide reference for the product marketing of similar enterprises to gain competitive advantage in the domestic and even international markets of agricultural products and achieve sustainable development.