| After China's accession to the World Trade Organization, the Chinese companies confront with the mutual competition of domestic companies as well as the challenge of foreign companies. TIGER company, one of small-medium enterprises in China specializing in pertrol generator, has had a lot of customers both in China and abroad and will become more and more stronger over these years'development.This paper analyzes the product policy,the price policy,the international marketing channel and the E-commerce of TIGER company, thus we can be aware of the way of her doing export business and the reasons of her success, therefore we can make sure the position of TIGER company in the whole industry.By making use of SWOT model, the paper analyzes the Strentheness,Weakeness,Opportunities and Threats of TIGER company. Finally, After researching the Middle East market, the writer combine the unique Arabic culture to point out that TIGER company should take some measure in pricing strategy and marketing channels.The writer hopes the analysis of TIGER company about doing international trade will be useful to Chinese SME when they "go abroad" to participate global competition. |
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