Event Industry Pilot Project To The Development Of Guangzhou City

The sports competition and performance industry is animportant part of the sports industry. With the establishmentof market economy system of the socialism, the sports competitionand performance industry has prospered greatly in Chnia. Somesports items has adopted the reform of professionalism. Themanaging and developing system, adapting to the market economy,has been perfecting. Guangzhou city has been holding differentkinds of large competition and performance, and the sportscompetition and performance industry is developing quickly inGuangzhou. Based on the reviewing and summing up the pastresearch, the thesis tries to analyze the way of choosing andcultivating the antecedent items of the sports competition andperformance industry of Guangzhou with theory of leisure andindustry economics, progressing the sports competition andperformance industry.Firstly, the thesis points out that the coming of the leisureera has initiated the change of the social function of sport andcultivated people's recreation demands of enjoying thosecompetition performance. Besides, the thesis discusses therelevant concepts of the sports competition and performanceindustry and defines the antecedent items of the sportscompetition and performance industry as the items that plays asthe strategic role in the item structure in the sportscompetition and performance industry and guides the otheritems' development.Secondly, the thesis analyzes in detail the outsidebackgrounds such as the economy, politics, social culture,living backgrounds, the infrastructures and inside backgroundssuch as the sport items in Guangzhou, the training system,competition level, managing system, sport facilities.The faculty of the thesis is establishing the principle ofthe antecedent items of the sports competition and performance industry: large popularity in audience, great influence tosociety, matching the economic and cultura] characteristics inGuangzhou, possessing certain market dimensions and havingstrong industry relevance. Then the author concludes, on thebasis of investigating some sports items in Guangzhoucompetition and performance, that the ball games especially thebadminton, football, three-people basketball, table tennis, etc,should be put forward as the antecedent items of the Guangzhoucompetition performance,At last, the author puts forward the measures of developingthe antecedent items of the sports competition and perfo-rmanceindustry in Guangzhou: following the experience of cultureindustry, paying attention to the guide and cultivation of thegovernment, supporting the antecedent items, serving theaudience well, enlarging the market demand and reforming andperfecting the managing system of competition performance.