Research On Financing Problems Of Small And Medium-sized Sports Leisure Products Enterprise In Quanzhou

SMS has become to promote China's economic development and social stability of an important force, but financing difficulties has been the "bottleneck" restricting the development of SMS in our country. Affected by the global financial crisis, small and medium-sized enterprise financing difficulties has once again become a very urgent problem in China's economic development. To ease the small and medium-sized enterprise financing difficult problem, Banks and government departments, the innovation credit mode, increase the scope of services, increased financial support for SMS To support the development of small and medium-sized sports leisure enterprises in quanzhou, quanzhou, In quanzhou city of fujian province financial service entity economic comprehensive reform pilot area overall plan", under the guidance of local solution, the local government also formulated and implemented a series of positive policies to ease the small and medium-sized sports leisure in quanzhou enterprises financing difficult predicament. But how in the new situation, how to further the development of small and medium-sized sports leisure enterprises in quanzhou will be extremely theoretical and practical significance.Part at first, this paper puts forward problems, analyzing the current situation of quanzhou, small and medium-sized sports leisure enterprises financing problems of the present situation and the current situation of the limitations of the traditional financing way, and then put forward the thesis research topics, research methods and research ideas, to provide full text writing the overall train of thought.The second part is theoretical basis part. This part mainly includes sports leisure industry, small and medium-sized enterprise financing difficult problem of theory, research status, for development and practical application of theoretical analysis, this paper analyses provide a theoretical basis.The third part is to analyze the problem. In this part, first analysis the current situation of quanzhou, small and medium-sized sports leisure enterprise financing present situation and from the perspectives of both theory and reality in quanzhou, small and medium-sized sports leisure, the present situation of financing for smes, and then summarizes the current solve the small and medium-sized sports leisure enterprise financing difficult problem of quanzhou main train of thought, and based on this, advances the limitations of the traditional financing way.The fourth part is to solve the problem. Combination of quanzhou, small and medium-sized sports leisure enterprise financing difficult problem of theory and reality reason, puts forward to solve the problem of path of theory and reality, the reality path emphasis from the government, the credit institutions and their own key analysis of three dimensions.The fifth part is the use of case studies to further explore in quanzhou, small and medium-sized sports leisure enterprise financing difficult problem solving path can be practical, and the paper summarizes the views.All in all, based on the analysis of small and medium-sized enterprise financing difficult problem on the basis of the status quo, using the theory of information asymmetry theory, credit rationing and credit gap theory, transaction cost theory and the analysis of the theory of credit relationship theory source of financing for smes, and to guarantee system for small businesses, policies and regulations and the analysis of the financial system and so on quanzhou financing problems of small and medium-sized sports leisure enterprise reality. Based on the above analysis, this paper further summarizes quanzhou traditional solution to financing problems of small and medium-sized sports leisure enterprises mainly includes countermeasures based on the theory of the credit guarantee, based on the optimal sequence financing and corporate financial growth cycle theory countermeasures, countermeasures based on the theory of the relationship lending and countermeasures based on the theory of the supply chain financing credit and cluster. Based on the above theory, between the government, Banks and enterprises, and innovation through fiscal subsidies, bank loans, enterprise itself the credit loan become small and medium-sized sports leisure in quanzhou enterprises such as mode of financing. However, the traditional financing way has its own limitation and insufficiency, especially in the way of credit, financing method and guarantee, etc. Then, this paper introduces the basic situation of network group lending, on the basis of analyzing the theory root of network group lending, and use than case analysis, the analysis of the advantage of the network group lending compared to the traditional financing way, which demonstrates its effectiveness as a solution to the problem of financing difficulties of SMS solve the difficulty financing for small and medium-sized sports leisure enterprises in quanzhou have provided the certain solution.