Property Insurance Company's E-commerce Model Study

With the development of Internet recent years, electronic commerce become a popular business mode gradually. Electronic Commerce is seeped through gradually having arrived at all professions and trades, it surely influences company management deeply in many ways, so do property insurance field. This article reengineers the operation mode of property insurance company in electronic commerce background with some methods and principles of the theory of electronic commerce operation mode.This article introduces the property insurance and the insurance electronic commerce in china firstly. It points out that the necessity of reengineering the operation mode of property insurance company in electronic commerce background. Then it states some ideas, methods and conducting process of the insurance electronic commerce operation mode, and set up the structure, function of the related insurance electronic commerce. It lays the foundation for electronic commerce mode engineering of property insurance company.This article carries out investigation and discussion is sure that electronic commerce is not only the information providing in connection with insurance product and serving for customer by Internet, realizes insurance services such as accepting insurance on the net , but also including management control activity based on electronic commerce. This article focuses on engineering electronic commerce mode of property insurance company. Certainly, in this article studies the insurance electronic commerce and the common electronic commerce classification is similar, including enterprise to consumer (B2C) and enterprise to enterprise (B2B).There are many defects and problems about original operation mode of property insurance company in electronic commerce background. This article analyzed the defects and problems by making use of electronic commerce theory, it have expounded and proven a feasible electronic commerce mode of property insurance company. It puts forward a new electronic commerce mode on the analysis of original operation mode.This new operation mode contains three aspect, new marketing pattern, new business technological process, new framework of organization mainly.The process and organization having been reformed, drawing support from IT makes various information of property insurance company can be on the move with electronic speed, Improve the efficiency of the property insurance company inside and outside services, it realize large amount of high-speed cash stream ultimately. New mode has many advantages over original one, but there are also certain flaws.This article proposed a brand-new property insurance electronic commerce mode; this has the reality instruction function to the property insurance company. It include that Constructs the new property insurance service flow, the transformation organizational structure, enhances the property insurance service efficiency, reduces the cost, the change competition way, promotion company brand value.