A Company In Northeast China Regional Market Development Strategy Study

With the boom in the industries of China electronics, power, communication, architect, public transportation, petrochemistry, the demand for lightningproof products becomes instant, and a huge market has come into being. As one of the earliest professional lightning proof companies, firm A is confronted with the difficulty how to grow rapidly. Under the circumstances that new established local lightning proof firms appeared gradually and the market is being devided, firm A shall solidate and expand its market share to keep its pioneer position in the national lightning proof industry.The thesis concludes the status, charateristics and challenges for the development of national lightning proof industry, analyzes deficiency in firm A, in succession, selects the market in Northeast China as research object, makes a detailed study into the status, trend and competitive condition, and analyzes the competitive posture in employing SWOT analysis tool. According to these conditons,the thesis proceeds market segmentation for the northeast region, conducts various clients researches in different industries, accordingly makes scientific pridictions on the demand for lightning proof products, figures out that the economic boom in this region gains abundant potential clients, especially in the industries of electronics, power, communication, architect, public transportation, petrochemistry, etc. Under these circumstances, firm A shall subdivide its brand, adjust its strategies on product, price and distribution, complete appropriate promotions. And the thesis puts forward the marketing games for remaining and expanding market advantages.