Xi'an Cultural Tourism Product Development Research

With the rapid development of tourism,there were some changes in the requirement structure of the tourism products,the tourists pay more attention to the characteristics, culture and participating in the tourism activities.The tendency of cultural consumption and experience consumption in tourism become more and more obvious. The cultural tourism ,which is a cultural enjoyment and spiritual fulfilment activities ,is paied closeattention by tourists.Xi'an had developed some weighty cultural tourism products. This thesis focus on howto develop the deep culture in the tourism resources, showing the deep culture history and the modern civilization of Xi'an, and strengthening the cultrural tourism ,forming the competitive industries in Xi'an .Through elaborating some basic concepts of the cultural tourism ,the resources and current situation of Xi'an culture tourism are analyzed in this thesis. Firstly by the SWOT analytic method, the development situation is presented. Then on this basis, the total concepts of development are established. The thoughts of the products development and the systems of the products are proposed . The safeguard systems of the cultural products development are briefly expounded at last.Based on the studies, the abundance and high level of cultural tourism resources are showed , there are some advantages of developing cultural tourism products in Xi'an. It is significant to develop the cultural tourism in the current situation. During developing cultural tourism products, exploring of the cultural connotations and building of the cultural atmosphere should be pay more attentions, the topics must be emphasized and the characteristics are presented, and the versatility of the products is accomplished. The regional cooperation and the linkage of all interrelated industries must be reinforced, so the rapid and sustainable development of the Xi'an culture tourism products are achieved.