Ecotourists Behavioral Characteristics And Their Management

Since ecotourism advocates for preserving resources and environment, educating tourists, contributing to local people, and other advanced notions of sustainable development, it has become popular and widely spread across the world as soon as it was created. Ecotourists who are the subjects of the ecotourism activity, are very important to the ecotourism's health development. Nature reserve, the main place of ecotourism, is abundant in ecotourism resources. While the ecotourism develops rapidly, with the tourists growing sharply and the social attentions strengthening to the environmental protection, governors face various pressures, but realize that they should understand clearly the environment attitude and the behavior characteristics and carry on the effective management, which is the key to the ecotourism's health development. The research of ecotourist behavior characteristics has extremely important theory significance and practice application value to the development and planning of ecotourism destination, the marketing and cultivation of ecotourism market, the design and management of ecotourism product and the solutions of ecotourism's negative influence to environment.This paper regards ecotourists as the research object, according to the investigation of ecotourists market in the Yellow River Delta Nature Reserve, collecting datas and other relevant materials, analyzes behavior and attitude characteristics of different ecotourists and puts forward corresponding management Countermeasures, summarizes the enlightenment of the Nature Reserve ecotourism in order to provide the scientific basis for the development, the marketing and the management of the Nature Reserve ecotourism.The paper includes the following parts:The first chapter is the introduction, which discusses the background of the title, research actuality, research significance, research methods and the whole research thinking and frame. The second chapter simply reviews the idea of "hard/soft ecotourists" spectrum, combining the characteristics of ecotourism market and the disadvantage situation of the Nature Reserve ecotourism, points out the necessity of the study on ecotounst behavior. The third chapter analyzes the external and internal influence factors of ecotounst behavior, which gives the matting for the after paper. The fourth chapter is the focal point of the thesis, carries on the discussion of the ecotourist behavior characteristic, and takes the Yellow River Delta Nature Reserve for example to investigate and study ecotourists. By a survey on the ecotourist's attributes , motivations, environmental attitudes and behavior tendency , this chapter distinguishes two kind of different ecotourists—soft ecotourists and relatively hard ecotourists, summarizes their characteristics and obtains the enlightenment of the Nature Reserve ecotourism. The fifth chapter, according to the real investigation result, puts forward the proper management suggestions on the basis of ecotourist behavior characteristics, that is, to follow the principle of basing "the material" to management and implement the classified management.