Font Size: a A A

Industrial And Commercial Bank Of China Shenzhen Branch Company Operations Research

Posted on:2008-11-26Degree:MasterType:Thesis
Country:ChinaCandidate:H YangFull Text:PDF
GTID:2199360245482018Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of reforming and broadening opening and the close of the last financial interim, the competition between banks is getting more and more severe, and at the time, the clients demand is getting more and more sharper. It is an important task for commercial banks to study on how to develop in the competition.Corporate banking business (CBB) is of great importance for Chinese banks, since their profit comes mainly from CBB, and this will still last for a long time. Therefore, to quicken the CBB development will ensure the banks' healthy development. As the epitome of Industrial and Commercial Bank of China (ICBC), ICBC Shenzhen Branch represents typically Chinese banks in status quo, outstanding problems, and orientation of CBB.This paper firstly demonstrates the necessity that commercial banks must quicken their CBB. The following chapters give a deep study to ICBC Shenzhen branch in such aspects as its present conditions, circumstances. The paper also analyses the strength, weakness, opportunity and threat to CBB development through SWOT method. In the base of analyzing problems, it illustrates the CBB development objective and strategy.The conclusion of this paper turns out to be realistic for ICBC to establish effective mechanism for the development of its CBB, especially good organizational structure, fitting business process, and reasonable interior operating mechanism. It is hoped that this article will be helpful as well to other commercial banks.
Keywords/Search Tags:Corporate banking business, Industrial and Commercial Bank of China Shenzhen branch, Key customers, Strategy
PDF Full Text Request
Related items