Based On Competition And The Concept Of The Project Of Cultural Studies

The Project Management paid more and more attention by large Enterprises is becoming a very important part of business management under the background of globalization and economic integration. But the sustainable success of project depend on the environment of organization made by the upper leadership. The effective project culture can lead effective project management.It should be a tendency that the project culture advocates the competition based on cooperation in the smaller division and more Collaboration. The win-die has been out of date, because the isolated and split project culture only leads to bad consequences. That kind of culture focusing on competition only while ignoring cooperating, focusing on unity while ignoring competition makes project failure.It is the better choice from competition to cooperation, from cooperation to harmony in competition. Therefor the key of the Project Culture based on Harmony in competition is that the two sides should keep harmony in competition and also keep developing in harmony under the interest of common project.The Project Culture based on Harmony in competition is proposed and a model is established through the Connotation and content of the project culture ,and also the theory of the Harmony in competition. The conflict and fusion of project culture among the transnational project management are also studied after analyzing the difference between Chinese and Western, comparing the project culture of Chinese and Western enterprise. To exemplify the use of the project culture based on Harmony in competition, the paper describes a famous Chinese enterprise Baisha Group in details from the aspects of human resource management, international cooperation, product research, merger and reorganization. These apects focus on how the project culture works, which promote not only the core Competitiveness of enterprise but also keep the sustainable development.So far many study of project culture focuses on technology, method and management mechanics, The study of Project Culture based on Harmony in competition is rare. The paper gives another point of view and reference of project culture which help us understand more about project management.