Fourth Up Communications Company Competitive Strategy And Marketing Strategy

With retail mobile phone market develops further, means that increasingly fierce competition. Such fierce competition is now forcing phone retailers to seek the future development prospects. As soon as possible in line with their market position, in order to formulate appropriate development of the marketing strategy ensure their healthy, stable and sustainable development.From this purpose, use the theory with practical ways to literature research-based, integrated business practice. On the first competitive strategy and marketing strategy for the theory of a simple exposition, and then from the analysis of cell phone industry start,0 Analysis of the future of the mobile phone retail market development trends, think cell phone retail market has great potential. Then with four tat Communications Ltd. actual situation, PEST and SWOT and Porter's five competitive forces model, identify the four company's competitive advantages, and made optional competition strategies. This paper that the four companies should take up different strategies, external joint strategy and standardization of internal management, thereby further enhancing competitiveness. Finally, the SIDA market segmentation. Choice of target markets and market positioning for detailed analysis, SIDA should take "full access" to the target market, and the main sub-largest mobile client market, the rural market and the market of students and also for the development of their own marketing strategy.