China Mobile Inner Mongolia Marketing Channel Integration Strategy Study

In this paper, based on marketing channels theory, detailed analysis of the international and domestic mobile communications market environment changes and trends in the development of marketing channels, and with practice, put forth China's Inner Mongolia mobile channel management company building measures implemented.From the perspective of the Inner Mongolia Empirical mobile communications industry and market channel model was analyzed, summarized the Inner Mongolia Mobile Communications channel status of major problems .70% of the retail channel in the blind spot of channel management, channel loyalty and solidarity low the level of service varied: retailers waiting for the customers home purchase, the lack of social marketing channels to provide quality service initiative and enthusiasm: the overall channel marketing capability is weak.In this context, this paper from Inner Mongolia mobile channel function of the building, structure model, a three-pronged incentive control, given the Inner Mongolia mobile channel integration in the specific comments and suggestions. This is also the focus of this paper, First, the function of the channels in the design includes a three-pronged adjustment, first of all, from the channel design and product planning by the carrier to attract customers, secondly, to take full advantage of marketing channel customer service and customer relationship management system to safeguard existing support stability; Finally, make full use of marketing channels on the target user's function will be to identify new business, new products quickly to market segments subscribers. Secondly, in the channel structure model designed to be mobile in Inner Mongolia to increase customer-oriented self-Office building, and enhance the capacity of channels: Acting social integration channels, and guide channels for members to achieve healthy growth. Third, in the incentive and control channels are channels of Inner Mongolia in the development of mobile should be between the agents and how to maintain good relations of cooperation.