Development And Application Innovation Of Mobile - Based Location Business In Inner

With the arrival of3G era, the importance of mobile positioning emerged gradually, while intelligent terminals as well as the developed GIS technology are well accepted currently. LBS will be the next hotspot of mobile terminal application, especially with the gradual improvement of the industrial chain and the rising of consumer awareness. Competition increasing sharply between telecom and Internet, on one side telecom is facing transitional situation from the individual system to internet-friendly system, on the other side the pressure keeps raising on customer retention and revenue growth etc. As the globe largest telecom operator, China Mobile should fully use its resources to develop innovation on LBS applications to form revenue growth point. This would be the adopted choice to fit mobile Internet situation.A summarize of LBS concept and LBS-related positioning technology is stated in this paper firstly, and concluding LBS development situation in both China internal and external. Finally the paper introduces the current situation of LBS business in Inner Mongolia China Mobile. By SWOT analyzing the market horoscope of Inner Mongolia China Mobile basis on the current status, the paper provides a practical guidance on LBS business innovation strategy. Finally this paper also suggests a brief design and programming for LBS business with better market prospects, which have a certain reference value.