China Mobile Inner Mongolia Company Traffic Marketing Strategy Research

Recent years have seen the rapid development of 3G and the starting operation of 4 G. After the two major technology upgrade, China's mobile communication industry has entered the era of "three operators" providing full communication service. While the de velopment of the mobile Internet drive the rapid growth of the national economy, it brin gs unprecedented challenges to three domestic carriers. Traditional services, such as S MS, MMS, voice call, which are frequently used by customers previously are severely a ffected by a wide variety of mobile Internet applications. OTT (applications via the Inter net to provide various services to users)development is gradually depriving the revenue and profits of three carriers. Telecom operators are in regression. Along with the mobile Internet entering all aspects of people's work and life, mobile Internet applications make people's life more colorful with rapid changes. And this also lead to the rapid upgrade o f the hardware and the software of intellectual terminal devices and the exponential gro wth of data use, which has brought new development opportunities for telecom operato-rs. In the face of opportunities and challenges, it is a main concern and life-and-death iss ue for three carriers as to how to increase the customers'mobile phone data use in total a s well as realize the marketing values of data.The study, taking data marketing in Inner Mongolia China Mobile Group as the sub ject, introduces operating situation and existing problems at present among domestic tel ecom carriers and demonstrates the necessity and feasibility of data marketing by operat ors. In the framework of basic theories and concepts of data marketing and mobile inter net, the study focuses on the data marketing of China Mobile Inner Mongolia corporatio n analyzing the causes of specific problems and attempting to explore effective strategie s of data marketing. The study is aimed at finding out constructive suggestions for the c ompany to remain leading position in the internet competition.