Nantong Telecommunication Value-added Services Value Chain Analysis And Development Of Countermeasures

With the increasing demand of the market of individuation and application to information service, the traditional telecom value chain which is "network operator-user" is transforming into the new pattern which is "foundational network operator -telecom value-added service operator - user". To increase the telecom ARPU on the current network platform, telecom value-added industry turns out to become more and more important.Grey Association Model is used to analyze all factors in oder to line up the precedence of Nantong telecom value-added industry in Jiangsu.Method of value Chain (VC) analysis is applied. Combined theories of VC and service marketing, operation model and increasing profit are explored in Nantong telecom value-added industry. Multi-wins situation is analyzed among value-added operators, network operators and users.Based on the analysis, some market position and promotion schemes are presented for theory guides of Nantong telecom added value of business. Finally, the foreground for added value of Business is provided in Nantong telecom.