Lenovo Pc Products Marketing Channels

The marketing channel is a value chain downstream part, inventor of the product and the service obtains the market through the marketing channel, the modern enterprise regards as the key for it to develop and to seize the market .Once the enterprise has the marketing channel network which extends in all directions, had the market domination.Manager many IT enterprises change the system in abundance, explore a new management pattern, but on this, the LENOVO success has the giant market influence. This article from the PC industry international, the domestic present situation , as well as LENOVO PC the development present situation, I have made the exhaustive analysis objectively, it makes background which studies for this article. Along with it, I have analyzed the LENOVO company's internal and external environment, have made the further analysis using the five strengths and the SWOT method to the LENOVO competitive power .I have analyzed the LENOVO marketing channel development course, how be builds up it from the proxy, to the production and marketing integration path. LENOVO channel strategy to mixes from the direct sales, to retailing, nowadays take retails as the main body, the attempt direct sale marketing channel, as well as the influence channel strategy factor, the different time adopts the different channel strategy, it has promulgated the question which in the LENOVO channel strategy exists; we have analysed the Internet development to the real life influence, it brings LENOVO the influence which the marketing channel produces. In conclusion, We have been about the LENOVO marketing channel development direction: layouting channel pattern, distributing channel resposibility, supporting the dealer, persisting the retailing channel strategy, simultaneously,it does take the network direct sale and the telephone direct sale as the retailing strategy supplement.