Baosight It Services Business Development Strategy Study

With the sustained high-speed development of information construction in China,IT service,as the core motivity of IT industry, has become the fastest growing IT market. From 2003 to 2007 the statistics show that it grows at the rate exceeding 16 percent. With prosperous market demands and tremendous potential,it attracts a lot of IT companies to enter the market,which causes more furious competition in the market day by day.Baosight is a listed software enterprise holded by Baosteel. IT service is the traditional business of Baosight wth more than 20 years of history. But the company is confronted with tremendous pressure with a lot of competitors all over of world. Baosight should establish reasonable business strategy by synthetically evaluate all the factors under the concurrent challeges and opportunities to hold predominance in the long-term competition.The article is divided into six parts. In the first part it describes the development of IT service inside and outward. The second part analyzes the internal and external circumstances of the company.In the third part it discuss the five market forces of the IT service industry. After giving the brief introduction of Baosight,the fourth part analyzes the SWOT model to find out the strength,the weakness,the oppotunites and the threats of the company. The fifth part analyzes the developing history and the business model of IT service of Baosight in detail. Based on the discussion of the business portfolio and the target market of the IT service business of Baosight,the last part tries to determine the implementation of the developing strategy from four aspects: service network,service system,service management and service branding. At last,it puts forward suggestions about the ensurance of implementation.