Science Travel Experience Design

With the development of economy increasingly, the human society entered into the fourth economy, experience economy, gradually after the Agriculture Economy, the Industry Economy and the Service Economy. The American people B. Joseph PineⅡand James H. Gilmore announced the advent of the Experience Economy in their book named The Experience Economy. From then on, the Experience Economy received concerns from the academic fields and became more and more popular. Under this background on the principle of the Experience Economy, the paper attempts to apply the theory of the Experience Economy to the Science Education Tourism and raises a new way of the design of it creatively by analyzing the concept of Science Education Tourism and finding the connection between it and the Experience Economy.The paper firstly discusses theories of Science Educational Tourism and experience design. Then it summarizes the general regulations and methods, taking the whole scenic area of Science Educational Tourism as a theater on the basis of the theater model theory, and raises five elements, the themes, the actions, the scenes, the roles and the performance. Although each of them is designed with different principles and methods, the five elements are connected tightly, penetrating and restricting. After that, the paper takes China Dinosaur Land as an example, analyzing it, summarizing its success and shortage and putting forward some advice.The last part generalizes the whole paper and puts forward the problems further to research.