Marketing Channels For Biological Research Instrument

21 Century is the century of life science and biotech.21 Century is the century of China's great growing.Scientific research depends on development of scientific instrument,and development of scientific instrument supports knowledge industry and technology innovation.To accelerate development of scientific instrument is becoming the hot spot of government investment all over the world.More and more developed countries are all upgrade developing instrument industry to strategic level.Global biotech in vigorous growing,CAGR of life scientific instruments is 30%. It speeds up the development of biotech marketing channel.Now there are 20,000 companies of life science instruments in China.Domestic brands compete intensively with each other.In the paper,research object is marketing channel of life scientific instrument.At the beginning of the paper,I expatiate on theory about the marketing channel. Discuss research method,and then choose "Service output analysis" as the key analytic tool in the paper.Secondly,conclude the channel enterprise is much stronger than the manufacture enterprise via analyses and investigate the same oversea enterprises.Obviously, there are more M&A in the world.For example,the combination between THERMO and FISHER increase their revenue as three times of VWR-TOP2 company.Thirdly,to use key analytic tool("Service output analysis") analyze domestic marketing channel enterprises.And get the conclusion that nationwide channel company will become the leader in the market.At the same time,some companies for special channel-flow will also appear such as special information provider,technology support and so on.At last,the paper especial analyze the situation about "Cold Spring Biotech Corporation" and suggest its development strategy of marketing channel.