Optimized Design Of Social Marketing Channel Of Nantong Mobile Company

The construction of social marketing channels, is an important condition for mobile operators to open up the market, especially the incentive market competition, marketing channel is the major operators as the necessary conditions for its development. As an efficient and controllable, social channel is the enterprise marketing is the key success factor, but also is an important way to decide whether an enterprise to become bigger and stronger, it can be said that in today’s society, enterprise’s development is inseparable from the strategic channel of social marketing channel.Nantong is located in central Jiangsu, rapid economic development, market prospects, the big background of the economic development, the major operators, such as china telecom, etc. are all based on their own development channel optimization and constructive on, the purpose is to obtain the corresponding right to speak in this market. Especially in the second half of 2014 in Nantong telecom started the whole goal of building Netcom have 100 stores. Because of the psychological changes of current market consumers are difficult to predict, in the face of such internal and external pressure, the Nantong Mobile Corporation how to construct key and optimize their own social channel mod will directly determine whether it can grow and develop. But the construction of the current Nantong Mobile Corporation social channels that cannot be applied mechanically, also cannot completely mimic, should be a comprehensive analysis the present stage social marketing channel advantages and disadvantages, and combined with the strategic objective of the company’s own construction company for the development of the society or the optimization of channel mode.This paper studies on the social marketing channel theory as a clue, carries on the system analysis of the internal and external environment of the construction of marketing channel of Nantong company, and based on this, by using SWOT matrix obtained Nantong company at the present stage of the marketing channel advantages, disadvantages, opportunities and threats faced by the construction, and on the basis of detailed analysis of influence factors of marketing channel construction on the basis, design and development of the company, coincides with the social marketing channels, at the same time in order to ensure the effective influence of channel construction and implementation, provides a series of security measures, to promote the social marketing channel of Nantong company smoothly.