Based On Bayesian Network Model Hp Large Format Printers Marketing Mix Strategy

Large format printer is a type of product which is characterized by features of both industrial and consumer products. For various reasons, regular qualitative and quantitative market analysis methods can not achieve satisfactory results when applied to large format printer market. We introduced Bayesian Network, a statistical combination of qualitative and quantitative, to analyze large format printer market, and defined appropriate marketing strategy, which resulted a different method from the regular ones.