Research On Corporate Development Strategies Of Shenzhen Runtianzhi Company

China wide-format digital printing equipment manufacturing originated in the late1990s.In the past decade, printing equipment industry had a rapid development in theadvertising field. With the rapid development of digital jet printing technology andadvertising industry competition is becoming increasingly fierce, digital printing equipmentmanufacturing industry will face the industry upgrading and extension of the development ofthe situation.As this topic research, Corporation has Shenzhen Runtianzhi company muchprofits from and refers to the significance. Shenzhen Runtianzhi Company is the first tomanufacture digital printing equipment and lead company in China.In recent years, ShenzhenRuntianzhi Company carry out the reform of non-tradable shares and enhance technologicalinnovation. Next several years will be the Shenzhen Runtianzhi Company corporate growthcrucial phase, is also Shenzhen Runtianzhi Company Corporation realizes the brand to expand,the large-scalemanagement strategic opportunity time. Under this condition, the research andthe formulation reasonable effective corporate growth strategy appears especially important.This article utilizes the strategy management study the basic anatomic model and themethod,faced the external environment, the internal resources and primary professionalability to theShenzhen Runtianzhi Company corporate growth has carried on comprehensively, system’sanalysis,established “has made the compulsion digital printing Euquipment principal work,realized the brandexpansion management” the corporate growth direction of management.Studies through this article, is making the compulsion digital printing Euquipment principalwork aspect, adopts the centralization, the differentiated and the talented person strategy, buysin the internationalization techinical talented person fully, sharpens the product designability,strengthens the technical innovation and the market introduction, enhances thecompany product unceasingly the international market competitive power, seeks for themarket breach positively, the use internationalization marketing method, raises company’sscale benefit;Other product management aspect, adopts the competition and the cooperation way, the construction company strategic alliance. At the same time, has formulated thereasonable strategic implementation countermeasure and the safeguard mechanism.