| With the globalization of markets, economic regionalization, the increasing transnational business furniture, market competition is more intense. Competition in the market presents many morphological characteristics different from the previous requirements: diversified consumer demand, differentiation. Product life cycle shorter than before much variety of products than before the rapid expansion of the number of categories; the speed of product delivery requirements more quickly than before and stringent quality requirements of product quality and service standards expectations increase; customer needs uncertainty increases, the relative speed of technological innovation to enhance the accelerated; Therefore, cost and quality, although still a necessary condition for business success, but it is not the key factor in winning. Competition among enterprises are turning to time-based competition and competition based on customer needs. Provide customers with customized products, improve customer satisfaction, has become the pursuit of competitive advantage of modern enterprise is an inevitable trend, the traditional production model has could not do the market demand for new forms of competition.In the new market environment, enterprises urgently need a new mode of production, resulting in mass customization. Mass customization, is the second large-scale production and lean production methods and vitality after a highly competitive new mode of production. Many foreign companies have now been recognized and used, and achieved satisfactory results.Mass customization is a set of companies, customers, suppliers and the environment in one of the system thought, with the overall optimization point of view, companies have full use of various resources in the modern design methodology, modular technology, information technology and advanced manufacturing technology support, according to the customer's individual requirements, and a large volume ofhigh efficiency and high quality products and services to provide customized production.CSR Sifang Locomotive Co., Ltd. is China's rail transportation equipment manufacturing industry is the backbone enterprise of China's industrial manufacturing base for high-speed trains and urban rail subway cars fixed manufacturing enterprise, is the country's main rail transportation equipment products export base in China CSR Ltd's core business. Currently, CSR Sifang EMU market share of nearly 50% of high-grade railway passenger car market share of over 70%. EMU companies involved include: 200 kilometers per hour EMU short code, speed of 200 km long series of EMU, 200 kilometers per hour EMU sleeper cars, 300 kilometers per hour EMU short series, a long series of 300 kilometers per hour EMU, speed of 350 km 380A EMU, and the future inter-city trains in Venezuela. Because the need to meet customer demand, in the actual production process involving the vehicle program, interior requirements, electrical optimization, speed rating and other areas to meet customer requirements for the continuous adjustment. So CSR Qingdao Sifang EMU study of mass customization projects, helping companies to improve the efficiency of mass production and meet customer demand. In this paper, the relevant theory, EMU project is based on the status of the product design, production management, supply chain management in these areas are analyzed to point out that conclusions of the feasibility of mass customization. Mass customization, this new mode of production on the manufacturing operations fully into account the needs of system control integration, including: the rapid increase in product variety, volume and other changes and increased random order. The main Youdian include: enabling enterprises to provide to meet customer demand for personalized products, and can better adapt to market changes, help to reduce production costs, is conducive to continuous improvement of processes and products, is conducive to long-term survival and rapid development of enterprise . |
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